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New Multi-Channel Marketing Priorities

In July, The Distributed Marketing Blog completed its first survey of marketing executives.  We asked about their current spending priorities, spending plans for 2012, their view of how effective...

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Friday News Round-up: Tweet Success, Made-to-Order Marketing

Cartoon credit: Australian cartoonist Grea offers this and other royalty-free cartoons on her website. Tweet Success = Right Tweet, Right Time – Social Media Today posted an excellent blog post this...

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Defining Measurable Value for Multi-Channel Marketing Automation

Guest Blog By David Potter, Vice President, Professional Services, Distribion, Inc. David Potter One of the basic assumptions this blog makes is that its readers are marketers who are interested in...

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What to Do When Customer Service Meets Social Media: 5 Basic Lessons

In June 1984, the first online customer support forum for computer users sponsored by a computer maker opened its virtual doors on CompuServe on a Tuesday morning.  Around noon on Thursday, the volume...

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Email Evolution: New Trends in a Proven Marketing Communications Channel

Deb McAlister-Holland By Deb McAlister-Holland For nearly 3 decades, I’ve had an email marketing campaign of some kind running every business day.  Yes, there was email 30 years ago.  In fact, email is...

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What Employers Want When Hiring Social Media Talent

Peter Shankman, founder of HARO (Help a Reporter Out), a service that links bloggers, journalists,  and content producers (video, audio, digital, print) with expert sources, has said, “Don’t hire a...

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Repetition, Transparency, Multi-channel Communications Help Rebuild Trust

How often to you have to hear something before you believe it to be true? One of the daily challenges for marketing is building trust among consumers. It’s never been easy, but it’s gotten harder over...

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Managing Complex Marketing Projects

Ever feel like your to do list requires you to keep nine hula hoops going at once? Multichannel marketing is a given for most marketers.  None of us can afford to bet our company’s success by trying to...

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Four Avoidable Marketing Metrics Mistakes

A lot of marketers wanted to emulate TV’s Mad Men: creative geniuses who build brands and marketing empires.  Instead, became math men spending their days with statistics and spreadsheets filled with...

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Blogs Much More Than “Graffitti with Punctuation”

“Blogging is not writing. It’s graffiti with punctuation.” That’s what movie maker Stephen Soderbergh said in his film “Contagion.”  Of course, he isn’t a corporate marketer faced with a changing...

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The Business of B2B Email

According to Salesforce, 73% of business-to-business (B2B) marketers believe email marketing is core to their business.  Email builds relationships, gathers customer data, and with an ROI of 119%, it...

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Top 10 Reasons Brands Choose Distribion

Every day, 200 brands and 220,000 users rely on Distribion to deliver effective marketing campaigns worldwide. And with the corporate need for marketing automation on the rise, now more than ever,...

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